Few & Far
Scaling Up
We partnered with Few & Far back in early 2020 to help drive visibility and growth across a range of channels increasing online revenue and performance.
Tara and Danny founded Few & Far back in 2009 in the beautiful town of Huskisson, Jervis Bay. By restoring an old shop they were able to create a space that reflected their adventures travelling the world, bringing the world to your doorstep.
Few & Far now have three large retail spaces along the South Coast, NSW and had seen considerable growth in those areas. At the beginning of 2020, they were looking to build on the growth they had seen in their physical retail spaces but online. Few & Far needed to scale their business online and build their visibility in locations around Australia that they didn’t have access to originally. They needed to pair this with new creative concepts that provided their customers with content that was educational and commercially relevant at the same time.
By developing a tailored-made digital marketing strategy we were able to attribute a number of top to mid-tier activations to an increased online presence.
Managed Services
Social Media Management
Paid Search Advertising
Social Media Advertising
Email Marketing
Content Creation
How we did it.
Planning.
Establish a strong social marketing strategy that was focused on activating dormant audiences and showcasing the brand to new audiences.
Increasing ROI and provide a scalable marketing strategy that would utilise new creative narratives and implement activated paid search initiatives that increased product visibility. Impressions.
Outcome.
Implementation of Few & Far’s first successful product feed with a 92% approval rate without the need of a technical developer.
Increase in monthly media spend across all paid marketing channels with an average ROI of 9.88x.
230% increase in new users to the website YoY.
344% increase in revenue from returning users YoY.
Strategy.
Communicate to all existing owned databases to establish a new link with targeted behavioural campaigns.
Increase new users to the online store through a range of channels that would encourage conversions down the funnel.
Establish a new Google Shopping feed that improved the visibility of the large product range to a wider audience.