Founded back in 2007 by a Whitehouse Institute of Design alumni. Rachel Gilbert has quickly become one of Australia’s leading fashion designers.

She is known for her stunning evening and event wear that has been worn by the likes of Taylor Swift and Heidi Klum. Since 2011, Rachel Gilbert’s dresses have been stocked in over 85 boutique stores across Australia and can be found online.

Digital Habitus was contacted by Rachel Gilbert to assist with their site’s visibility issues on Google. We were asked to help find the issues that stopped the Australian site from being ranked for branded search terms and correct an issue with the international site’s visibility globally.

Managed Services

• Search Engine Optimisation

• SEO Migration

Planning.

Provide a solution to the Google ranking issues where the Australian site was missing from the SERP when a customer searched for a branded term.

Remove the international site’s visibility in Australia and implement the correct redirects for all locations across both websites.

Outcome.

Branded visibility across both domestic and international sites based on the customers location within Google search engine result pages.

Implemented correct geo-tracking scripts that provided solutions to international visitors who landed on the Australian website and vice-versa.