If you’re thinking about starting an online shop or you’re already running one, you need to make sure that you’re choosing the right platform to host your site. With so many content management platforms out there, it can be incredibly difficult to choose one that will actually suit you and make running your online business easy and simple.

Rather than sifting through pages and pages of comparison reviews online, we’re going to give you the down-low on the best website building platform for you if you’re running an eCommerce business. Although Woocommerce, Squarespace, and Etsy are all great platforms to use if you have an eCommerce website,  the best out of the bunch is Shopify.

There’s an array of reasons why Shopify is the only platform you should use if you’re running an online store, and in this article, we’re going to share them with you so you know exactly why Shopify is your go-to.

You Don’t Have To Worry About The Technical Aspect Of Your Site

Shopify is one of the easiest website provider platforms out there, so you don’t need to be a tech wizard to create a beautiful online shop. In fact, all of the background software, hosting, site speed, and website updates are all taken care of by Shopify.

Shopify supplies you with a great technically backed site, with some of the fastest site speeds and the strongest and safest connections with payment providers, so you won’t have to deal with visitors ever getting frustrated by your site.

Without having to worry about the technical side of your site, all you need to focus on is creating an engaging and aesthetically pleasing online shop.

Wide Range of Themes

Shopify has over 150 themes for you to choose from, meaning that your site can no only look as individual as you want to make it, but there’s the perfect theme to showcase your specific products in the best way possible.

Whether you’re selling an array of different clothing items, you’re a beauty brand, or you’re an online food business, Shopify has a theme that’s perfect for you.

Mobile-Friendly Themes

The majority of people that will search for your online shop will probably do so on a mobile device, and surprisingly, this is something that not many website host platforms have thought about, so your website might look great if your customer is on a laptop, but it could look cluttered and disoriented on a phone. 

However, you don’t need to worry about this problem occurring when you have a Shopify site because every single theme is mobile friendly. This means that you don’t have to alter your website design in an attempt to make it more user-friendly.

Integrates With Other Software To Make Your Life As A Business Owner Easier

Shopify makes having an eCommerce business a lot simpler, with a variety of software to make your life as CEO easier. From a fully integrated payment system that links up to accounting software to product management software that creates labels and tracks inventory.

As well as making everyday life as a business owner that much more hassle-free, Shopify also has over a hundred apps and plug-ins available to you that can help you track engagements, increase traffic and boost sales.

Compatible With Social Media Shops

If you have a good social media marketing strategy, you will most likely drum up a lot of engagement on social media platforms such as Instagram and Facebook.

The good news is that with Shopify, your followers on these platforms will be able to see your shop on your profile because it’s incredibly easy to link your Shopify store to Instagram and Facebook.

Now that you know exactly why you should be heading over to Shopify to create your eCommerce site, it’s time for you to open your online shop doors for the first time!

If you’re needing a hand with your SEO, SEM, email marketing, or overall digital marketing strategy, don’t hesitate to get in touch with us - our specialists are ready to help lift your business off the ground.