In this day and age, most brands are prioritising social media marketing, and although this is wonderful and it can certainly produce great results, a lot of brands forget about the importance of their website itself.

Pretty much every business has a website, and essentially, this is where everyone heads to when they actually purchase the product or service a brand is offering. Even if a brand’s social media marketing is hitting the mark, followers will be directed to their website.

Without some of a brand’s marketing focus being on the website itself, the potential for engagement with customers on the website, and the potential for new customer reach is lowered significantly. 

One of the best things you can do to make sure that your website appears attractive to customers that come to it from other channels, as well as make sure it’s enticing new customers from various internet searches, is to create a blog.

In this article, we’re going to take a look at the most important reasons your brand website should feature a blog, so that you’ll be keen to start one the minute you leave this page!

5 Reasons Why Your Brand Needs A Blog.

Engages Customers That Come From Other Channels.

Whether you have potential customers coming from your social media channels or checking out your website because of word of mouth marketing, it’s vital that you engage these people.

Of course, the visual appearance of your website is important, but the actual content on your website also speaks volumes when someone’s navigating around your site. If website visitors can see that you have interesting and informative blog content, they will appreciate it and engage with it.

Blog content not only informs people and keeps them intrigued by your brand, but it also builds a rapport with them and creates more of a personal connection, which is essential if you’re looking to turn website visitors into customers.

Increase Website Traffic.

If you have a blog and you’re regularly uploading content onto your site, your website will become more visible to more people.  Your site will be more likely to come up on search engines when people aren’t directly searching for it, and you can create another stream of traffic to your website. 

Blogs bring more organic traffic to your website, and hopefully, these people will then engage with your content and either become a follower of the brand, or even become customers there and then. 

Add More Personality To Your Brand.

Although it’s normally a good idea to create content that does relate to your brand and what you’re selling, blog content doesn’t always have to be about trying to push your product or service.

You can use a blog to add more personality to your brand by creating content that relates to your brand values. For example, you might own a clothing brand but write a blog post about sustainability in fashion. This shows that you’re interested in being sustainable, adding more personality and character that website visitors can resonate with and appreciate.

Strengthen and Grow Your Brand’s Community.

Blogs are a great way to not only strengthen your brand’s community, but grow it too. You can do this in various ways, by either creating content that your community is interested in, or by allowing a comment section under each blog post so that you can interact with your website visitors. 

More Content For Social Media.

You can use your blog content to create more content on social media. You can allow followers to see a snippet of your blog content on an Instagram post for example, and direct them to the website to read the whole thing. This makes you stand out from other brand accounts that simply post pretty photos!

Having a blog is just a great marketing technique because it doesn’t only drive traffic organically through search engines, but also pushes people from your social media channels onto your website, which is exactly where you want them to be so they hopefully make purchases.

We’ve definitely given you more than enough reason to give blogging a go! If you wanted to find out more or see how we could help drop us a line anytime.