Digital marketing is hard, there’s no doubt about it, and to run a successful digital marketing campaign or have an effective digital marketing strategy takes a lot of work. However, there are a few tools that can help you along the way!

Whether you’re a one-man-band kind of business, or you run a team, there are a number of incredibly useful tools out there to help you schedule your content, create content, improve your productivity, assist with SEO, help analyse your online presence, and overall boost and improve your business.

In this article, we’re going to take a look at our top 5 favourite tools out there that your business can’t, or rather shouldn’t, be living without!

Google Analytics

One of the most, if not the most, important tool for your business is Google Analytics. Google Analytics offers website analytics for free, allowing you to see how well your website is doing online, as well as see how content across the entirety of your website is performing.

Google Analytics is so vital because it allows you to monitor the success of your content, providing you with informative data that shows the types of content that do well and which don’t, as well as giving you the ability to adjust the content that’s not performing as well as hoped.

If there’s any business tool you absolutely must have, it’s this.

Slack

Really coming to popularity since the start of the pandemic due to so many people across the world working from home, Slack is a messaging app that allows employees to communicate with one another. Slack is a simple, easy way for teams to communicate with one another and keep updated with workplace tasks.

Using Slack, you can communicate either one-on-one with peers or in specific groups. For example, you can have different team members in different groups, such as “Marketing”, “Blog Content”, “HR”.

The benefit to using Slack is that all of the communication within a business is kept on one platform, rather than switching between email/WhatsApp/Linkedin, etc.

Asana

Asana is an incredibly useful tool when it comes to team content organisation, creating, planning, and scheduling. The multi-member, virtual workplace tool allows team members to create, track, manage, and update each other on projects, benefitting the productivity of the team by keeping everyone on the same page.

Asana is great for any type of content organisation, but especially useful for article content management, particularly if you have several team members working on different elements of the same project. For example, a writer, an editor, and a social media manager.

Later.com

Later.com is the perfect, functional, cost-effective, all-in-one social media tool. The platform doesn’t only allow you to schedule and publish content to a variety of social media accounts, but it also helps you actually find the type of content you should be posting and gives analytics too.

Later.com is also the ideal tool for using as a team and if you have multiple accounts, putting everything in one perfectly accessible place for you. The price of Later.com also far beats its competitors, especially for what you get, so it’s a great choice for social media managers and businesses as a whole.

Klaviyo

Klaviyo was founded nine years ago in 2012 and was specially developed for e-commerce websites. It's a powerful email marketing tool that boasts state-of-the-art integrations (one-click integration with Shopify), amazing predictive analytics, and a fantastic segmentation feature. This is often compared to another well-known email marketing tool MailChimp, which was developed 9 years earlier.

Both may belong to the same category of marketing automation tools, but they’re very different when it comes to functionality and support. If you want simple functionality, plenty of useful marketing tools and don’t care much about growing sales and revenue, Mailchimp will work just fine.

As stated on their site, Klaviyo is built from the ground up for ecommerce stores. Their API integrations pull in more data, email automation is easily customizable, forms are flexible and powerful and data is kept more up-to-date.

As incredible and useful as these tools might be, coming back to our introduction, digital marketing isn’t the simple walk in the park that many people think it is. So, if you need assistance with any aspect of your business’s digital marketing, or you’re looking for a team of experts to create an effective digital marketing strategy that really shows results, get in touch with us today.