Although posting at the perfect time, creating Reels and stories, producing original, aesthetically pleasing content, and replying to comments to create a strong community should all be things that you’re consistently doing to boost your reach and increase your follower count on Instagram, one of the easiest ways to do this is often overlooked.

An incredibly simple but effective way to boost your reach on Instagram, leading to new followers and therefore, new potential customers, is by perfecting your Instagram bio. Whether you’re running a business, you’re a freelancer or an influencer, it’s vital that you optimise your Instagram bio if you’re looking to become more discoverable.

Optimising your Instagram bio is essential if you want to grow your account, but you don’t need to panic if you’re not an SEO whizz or a digital marketing specialist, because this article is here to help! We’re going to share some insightful tips and advice with you so that you can get your bio to the most powerful and engaging it’s ever been.

What Is An Instagram Bio and Why Is It Important?

An Instagram bio is the summary below your username on your profile. An Instagram bio can only contain up to 150 characters and is supposed to be used to show other users straight away what your account is about and why they should follow you.

An Instagram bio isn’t only important because it provides other users with a summary of what your account is like, but it’s also important because it can increase discoverability and therefore increase reach. For example, if your bio states that you’re an artist based in Sydney, when someone searches on Instagram for artists based in Sydney, your profile will be one of the first to appear.

Without optimising your Instagram bio, you’re losing out on growing your reach and growing your community of potential customers.

3 Top Tips For Creating The Best Instagram Bio Possible.

Select Keywords To Describe Your Business

As you only have 150 characters available to you, you need to make sure that every word you use in your Instagram bio is worthy of its place. You need to make sure that you’re telling users exactly what your brand is and why they should follow you. 

It might be useful to brainstorm a few short sentences explaining your brand, and then pull together a couple of sentences (under 150 characters) that contain specific keywords. For example, if you’re a skincare and beauty brand based in New York, your bio will want to include the keywords ‘skincare’, ‘beauty’, and ‘New York’.

It’s just like SEO! Optimise every word possible!

Add A Call To Action To Increase Engagement

Once you have people enticed by the words in your bio, it’s a good idea to engage them further - this can be easily done with a call to action. Whether you’re persuading people to sign up to your mailing list or you’re offering them a discount on selected products, a call to action directs people from your bio to your website, which is the end goal anyway!

Show Personality With Emojis And Humour!

Depending on your brand, people don’t typically engage much with accounts that don’t share some kind of personality, so make sure that your bio sets you apart from the flat, robot-like brand accounts out there. 

You can show personality from the outset by including emojis or a slight sense of humour in your bio, just make sure you’re still keeping in line with your brand’s identity.

If you’re still unsure of how to make your Instagram bio pop, or your digital marketing strategy isn’t getting you anywhere, let’s chat. 

Specialising in everything from social media management and email marketing to SEO and content creation, we have your back when it comes to strategically planning for success.