Over the countries that were surveyed, 41% of people use Google when they want to find out about new brands.

As a brand, it's important to not only show up in places where customers might be looking, but also to offer real value that is meaningful and unique. Video, search, and feeds on Google can be used to make your brand more visible and unique to people who are looking for things like yours. This can help you build awareness and make your brand stand out from the competition.

Video is a great way to connect with and inspire customers, so use it.

YouTube has changed from a place where people go to watch movies and TV shows to a place where people come to learn, watch videos, and think about what they want to buy next. In fact, people watch more than a billion hours of video on YouTube every day and get billions of views from people who do that.

Video campaigns reach more people than other types of campaigns.

As many people as possible in the target audience can be reached for the least amount of money with a video reach campaign. This makes it easier for you to build brand awareness.

When they search and browse, be the answer.

Often, shoppers don't know what they want when they search for a category they're interested in, so they look for reviews or articles to help them make their choice. For example, 61% of people in countries that have been surveyed say they look at a lot of websites before they decide what to buy and where to buy it from.

Broad match keywords and Smart Bidding are the best ways to find the best keywords.

When you use broad match, you can save time and make your account easier by finding all the relevant searches that are expected to work for you. Then, use Smart Bidding to make sure that you set the right bid for each search in order to meet your performance goals.

Responsive search ads

Machine learning and your creativity work together to show ads that are relevant to people who search for them. It's possible to get your products in front of people who aren't looking for specific brands or products when they search on Google.

Add-ons or extensions for images

Compelling images can help you make your brand stand out to people who use Google and get them to pay attention. To improve the performance of your ads, use image extensions to add relevant images to your text ads. These images will make your ads more appealing to your customers and encourage them to take action.

Discovery Campaigns

For people who are ready to learn more about your brand, discovery campaigns can help you show them high-quality, personalized ads. To reach up to 3 billion people across Google and YouTube, you can use this solution.

Find people who are looking for things and services like yours.

When you know your audience, you can connect with them more easily. It's important to choose the right audience solution for your ad campaign to get the most out of your money.

Audiences need help.

People who are actively looking to buy something should be targeted with in-market audience targeting to make them more likely to think about it. To get new customers who have the same characteristics as existing customers to do something, use groups that are similar. Use Customer Match to re-connect with customers across the web.

Reconnect with current customers.

Using Customer Match, Few & Far increased revenue by more than 300% from returning users YoY. See our case study.

YouTube videos, Google search, and Google feeds can be used to make your brand more visible and unique to people who are looking for things like yours. Get in touch with our experts and find out how this can work for you.