With over 750 million people using LinkedIn worldwide, a strong, comprehensive marketing strategy isn’t complete without incorporating a social media channel like this (if required). Although there’s a stereotypical view that LinkedIn is only used by freelancers trying to find new clients, or companies searching for their newest employees, LinkedIn is a powerful platform that can provide your business with endless benefits, as long as you know how to use it properly.

In this article, we’re going to share some useful insights and top tips that you need to utilize when it comes to using LinkedIn to grow your business’s reach, create a community for your business, and ultimately increase sales.

Create An Engaging Company Page

Obviously, the first thing you need to do is create a company page on LinkedIn, and it’s vital that you make this page engaging and intriguing. If you already have a company page on LinkedIn, you might want to give it a freshen up to attract more potential customers.

You need to make sure that you have aesthetically pleasing and eye-catching photos for the profile image and the banner - using your brand’s logo is your best bet for a profile image. 

Then, add in an interesting yet concise ‘About’ for your company page, telling users what your business is and why they should be interested in what you offer. Make sure that you add your business’s URL and other key information too.

Connecting with your employees to grow your page’s reach is useful, and starting a Life page that lets you show the day-to-day life of your business can be an engaging way to engage more potential customers and help grow your community.

Stay Relevant In Users’ Minds With Regular Posts

Once you have your perfectly put together company page, you need to keep your community engaged, both on your company page and on your personal profile.

The easiest way to ensure that you’re always going to be on users’ minds is by posting high-quality content on a regular basis. Whether that means creating a post every day with updates on your business, or you post 3 blog posts per week about the industry you’re in, posting regularly is essential to keep people interested in your company.

Posting regularly doesn’t only strengthen your existing community, but it also boosts your reach, growing your community on this platform and potentially providing you with new customers. 

Connect With Potential Customers With Direct Messages 

Although messaging is only available on personal profiles on LinkedIn, it’s a really important way of connecting with your community and turning them into potential customers. 

When you connect with someone on LinkedIn, this is your chance to grab their attention and let them know how the both of you could benefit each other - LinkedIn is about networking after all, so this isn’t seen as abnormal.

When you do message someone, avoid sending a generic message, and try and connect with them on a personal level. To find out what kind of person they are or what the two of you have in common, check out their profile before composing your message.

Show Your Employees To The World

One of the best ways to grow a community is by showing people that your business is more than just an organisation with a blank face behind it. So, let people see the team behind the business and share your employee’s successes with your LinkedIn community.

As well as introducing your employees on posts, you should ask your employees to join LinkedIn and add the company page to their profile. This will not only boost the credibility of your company page but allow your business to reach a new audience through your employee’s connections.

Grow Your Community With LinkedIn Groups

One of the best ways to connect with others in the same industry as you, increase reach, and make connections with potential customers that are interested in your business, is by joining or creating a group on LinkedIn. 

You might find it useful to gain support from others in the same industry or those in a similar position to you on business groups, as well as join groups that contain users of your targeted audience to not only understand your audience better but to turn group members into real customers.

If you’re still not sure how you can use LinkedIn for your business or your social media strategy isn’t showing you the results you had hoped for, reach out to us and one of our specialists will get back to you ASAP.