Yangaro is situated in the pristine Funnel Bay, just 10 minutes from vibrant Airlie Beach. A place to relax, unwind and reconnect with nature. With 8 architecturally designed villas, Yangaro provides exceptional levels of luxury and tranquillity in the heart of the Whitsundays.

Their luxury villas are set amongst the beautiful gardens, picturesque mountains and tranquil waters of Funnel Bay.

Objectives

• Develop a comprehensive social media strategy.

• Increase post frequency and post on a consistent basis.

• Curate content to match the high-end nature of the property and to reflect the brand position demonstrated on the website. 

• Develop a tone of voice that encapsulates the senses and reflects the feeling of a tropical luxury getaway. 

• Introduce weekly stories to engage a new medium on Instagram.

• Utilise Reels to gain higher Impressions and gain brand awareness.

Results

Instagram.

• Impressions +436% YoY

• Reach +973% YoY

• Average engagement on reach per post +36% YoY

• Number of posts +1.34K% YoY

• Total likes received +922% YoY

• Total comments received +1.25K% YoY

• Stories posted +4.58K% YoY

• Story Impressions +3.14K% YoY

Facebook.

• Impressions +581% YoY

• Reach +269% YoY

• Page engagement +811% YoY

• Average engagement on reach per post +147% YoY

• Number of posts +11.1K% YoY

• Reactions +10.8K% YoY

Stats comparing our first year of management with the same period in the previous year.