Yangaro Resort
Yangaro is situated in the pristine Funnel Bay, just 10 minutes from vibrant Airlie Beach. A place to relax, unwind and reconnect with nature. With 8 architecturally designed villas, Yangaro provides exceptional levels of luxury and tranquillity in the heart of the Whitsundays.
Their luxury villas are set amongst the beautiful gardens, picturesque mountains and tranquil waters of Funnel Bay.
Objectives
Develop a comprehensive social media strategy.
Increase post frequency and post on a consistent basis.
Curate content to match the high-end nature of the property and to reflect the brand position demonstrated on the website.
Develop a tone of voice that encapsulates the senses and reflects the feeling of a tropical luxury getaway.
Introduce weekly stories to engage a new medium on Instagram.
Utilise Reels to gain higher Impressions and gain brand awareness.
Results
Instagram.
Impressions +436% YoY
Reach +973% YoY
Average engagement on reach per post +36% YoY
Number of posts +1.34K% YoY
Total likes received +922% YoY
Total comments received +1.25K% YoY
Stories posted +4.58K% YoY
Story Impressions +3.14K% YoY
Facebook.
Impressions +581% YoY
Reach +269% YoY
Page engagement +811% YoY
Average engagement on reach per post +147% YoY
Number of posts +11.1K% YoY
Reactions +10.8K% YoY
Stats comparing our first year of management with the same period in the previous year.
