How Can Digital Marketing Help Your Health & Fitness Business?
It doesn’t matter if you’re a personal trainer, the founder of a supplement company, or if you run a gym, the health and fitness industry is incredibly competitive. If you’re in this industry, you need to use every possible avenue to promote your business, engage customers, and stand out.
With most people kickstarting their health and fitness journey at the beginning of a new year, this is also the perfect time to be putting in as much effort as possible to improve visibility, widen reach and grow your business.
Due to the fact that most businesses in the health and fitness industry operate by seeing and working with clients and customers in person, they often think that it’s not necessary to have a proper digital marketing strategy. If you have this mindset, it’s time to change that now.
Nearly every business in the world will benefit from a digital marketing strategy, and businesses in the health and fitness industry will most definitely benefit from one, with most people searching both online and on social media before making a decision as a consumer.
In this article, we’re going to share how digital marketing can help your health and fitness business, as well as provide a few tips on digital marketing ideas.
A Website is Key For Success in the 21st Century
Digital marketing is impossible if your business isn’t already digital, and surprisingly, a lot of businesses in the health and fitness industry actually don’t have websites or social media accounts, particularly small-town gyms, fitness food cafes, etc. You need a website in this day and age simply to be trusted by people. If customers can’t see that you exist online, they lose trust straight away and will move onto another business that has a website and social media profiles.
Your Reach Is Instantly Widened
Digital marketing instantly widens your reach because it allows people that might never walk into your store (or contact you from word of mouth etc) to find you. With a wider reach, you’re obviously more likely to attract brand supporters and customers.
You Can Create A Community Around Your Business
Something that makes or breaks a business, specifically in the health and fitness industry, is community. You need a strong community of brand supporters that are genuinely interested in your business, and social media is the best place to create community.
Easily Tell Your Audience About Your Schedule and Events
If you’re marketing, the aim is to get more and more people to consume whatever it is that you’re selling. By easily telling your audience what special events you’re doing, what your opening hours are, how and where they can join you and be a part of what you do (etc, etc) on social media and through your website, you’re likely to have more people actually become consumers or rock up to your event than you are if you post an ad in your local newspaper.
Ability To Distribute Online Health and Fitness Content
It’s time to stop thinking about one kind of approach to your business and develop more ideas, with online content being one you should focus on. Producing online content, whether that be a workout video, a healthy recipe, or a Q&A, will increase your engagement, improving your community, and bringing you more sales.
In addition to this, you might actually be able to make money by producing online content - maybe it’s a good idea to start an online yoga class, or run an online course in your area of expertise. The online content you post can become a stream of passive income and therefore help with growing your business further.
You Can Use User-Generated Content
User-generated content, such as photos of people in your brand’s apparel, or taking your supplements or at your gym, much like a five-star review, boost trust in new potential customers. Potential customers will see that other people use your brand, and they’ll not only trust the brand, but they will be more drawn to actually buy from it. Using user-generated content on social media and on your website can increase brand reach, improve relationships with customers, and provide more engagement with potential customers.
All Set To Put Together Your Digital Marketing Strategy?
Now you know just how important a digital marketing strategy is, and how digital marketing can help your health and fitness business grow, it’s time to take the leap into the digital marketing world and get your strategy sorted.
