Top 5 Web Design Trends Of 2020.
It doesn’t matter if you have ground-breaking concepts or your brand sells the greatest products of all time, if your website isn’t designed in line with current trends, you may as well not have one at all.
Web designers and UX designers are constantly pushing the boundaries of website design and creating new trends, of which you need to be aware of if your website is going to be as enticing and engaging as what your brand actually offers.
Web design trends are ever-changing, so it’s important that you keep up to date with the times and alter the aesthetics of your website and social media accordingly. We’re going to be taking a look at the top 5 web design trends of 2020, so you can check that your website is designed exactly the way it needs to be to boost viewer engagement and ultimately increase sales.
Bold, Oversized Text
One of the most important trends of 2020 is bold, oversized text, and this is a trend that’s set to be around for a long time, so you better get on board! Bold, large typography that’s easy to read not only captures the attention of website visitors but also adds a timeless yet edgy look to a site.
When it comes to scaling up your text, make sure the typography suits being large and what you’re saying can still be easily read. Try to keep your text down to only two lines for maximum impact.
Solid, Vibrant Color
The use of vibrant colour is something that’s become incredibly popular in 2020, with a lot of websites and social media accounts displaying bold blocks of colour.
The use of saturated, vibrant colours makes a website eye-catching and provides a contemporary aesthetic. Just remember to make sure that the colours you use are appropriate for your brand, and practice good colour theory.
Lots Of White Space
Whitespace has always been a popular web design trend, but it’s become increasingly popular in 2020, and it’s one of the most impactful design trends out there.
Having a lot of whitespace on a website helps the website look clean and slick, rather than overwhelming and cluttered with copy and images. Just remember, whitespace doesn’t actually always have to be white and can be the background colour of your site.
Minimalist Design
The overall web design trend of 2020 is the look of minimalism, which can obviously be achieved using other trends such as lots of white space and bold text. Hold back on adding too much copy all over, and allow breathing room on your site - think simplistic and minimalistic.
Fast Loading Speed
Fast site speed has always been a really important design trend, and it’s only becoming more important. Your website needs to keep up with the technological advances constantly occurring, so make sure your website speed is as fast as possible.
Your website loading speed should never be longer than 1.5 seconds, as sites that take over 2 seconds to load lose 87% of visitors.
If you’re still not sure how to make your website pop, or you’re looking for a bulletproof digital marketing strategy to drive traffic to your perfectly designed site, get in touch with us.
