Websites have gone a long way from just being a fad to one of the best ways we communicate with our customers. So you've created your website with all the relevant content and compelling design, making it your most awesome creation ever. But somehow, when you head into Google Analytics, your bounce rate tells a different story.

When it comes to devising a marketing strategy, you’ll definitely think about your website, social media, different types of paid advertising, your demographic, and your brand image. However, there might be one really important thing that you’re forgetting about, and that is colour theory

You might have the world’s best marketing strategy, the most impressive website design, and a strong community that surrounds your brand, but you still might be not making the sales that you would expect if you don’t have a mobile-friendly website.

If you’re thinking about starting an online shop or you’re already running one, you need to make sure that you’re choosing the right platform to host your site. With so many content management platforms out there, it can be incredibly difficult to choose one that will actually suit you and make running your online business easy and simple.

Ecommerce stores are everywhere. It feels as if 1 out of 5 people is running their own e-commerce business. There is no doubt that e-commerce businesses has boomed as of lately. People are spending more than half of their day, scrolling on Instagram, constantly being fed with new products and brands.