When you consider that video content increases engagement, connection, and trust, it's easy to see why Instagram Reels has become a marketing tool for businesses.

Shoppers are becoming more prepared for these seasonal purchasing opportunities, and they are starting the shopping process earlier. Three to five weeks before both cultural and sales-based retail festivals, search interest increases.

Customers expect to be able to shop anywhere they choose, whether that's on your website, in your app, or within an ad experience.

Every day, more than a billion people use Google to shop. The path to purchase has shifted in recent years, with shoppers mixing online and in-store shopping experiences to fit their evolving needs. When it comes to communicating with current and new clients, knowing when and where to show up is crucial.

People are shopping in ways they've never thought before, combining online and in-store purchasing to fit their specific demands. Meeting your consumers where they choose to shop and putting them at the center of your marketing and customer experience is more crucial than ever.

If you’re thinking about starting an online shop or you’re already running one, you need to make sure that you’re choosing the right platform to host your site. With so many content management platforms out there, it can be incredibly difficult to choose one that will actually suit you and make running your online business easy and simple.

Ecommerce stores are everywhere. It feels as if 1 out of 5 people is running their own e-commerce business. There is no doubt that e-commerce businesses has boomed as of lately. People are spending more than half of their day, scrolling on Instagram, constantly being fed with new products and brands.