When you consider that video content increases engagement, connection, and trust, it's easy to see why Instagram Reels has become a marketing tool for businesses.

Shoppers are becoming more prepared for these seasonal purchasing opportunities, and they are starting the shopping process earlier. Three to five weeks before both cultural and sales-based retail festivals, search interest increases.

Brands utilising first-party data for critical marketing tasks saw up to a 2.9X gain in revenue and a 1.5X improvement in cost savings. The modern customer journey is complex, nonlinear, and always changing. People undertake product research on a range of devices, and marketers are searching for methods to create experiences that satisfy the increased expectations of consumers.

People rely on digital more than ever before to make purchasing decisions. However, it is important to note that shoppers use Google not only to find things to buy online but also to find what they need nearby.

Customers expect to be able to shop anywhere they choose, whether that's on your website, in your app, or within an ad experience.

As a brand, it's important to not only show up in places where customers might be looking, but also to offer real value that is meaningful and unique.

Every business, regardless of the kind of business, should have a digital marketing strategy. A digital marketing strategy aims to increase the discoverability of a brand, boost engagement with potential customers, turn followers and brand supporters into real customers, and reach digital goals.