Digital Marketing News.
This is our space to talk about all things digital marketing, including developments in SEO, pay-per-click, social media advertising and management.
Increase foot traffic and in-store sales
People rely on digital more than ever before to make purchasing decisions. However, it is important to note that shoppers use Google not only to find things to buy online but also to find what they need nearby.
Creative Intelligence in a world that prioritises privacy.
Because of an odd catalyst: third-party cookies, the marketing business is entering a new golden era of potential. As third-party cookies become less common, industry leaders are focusing on honing their "creative intelligence" to better reach and engage customers.
Should Your Business Start A Podcast.
Whether you’re an avid podcast listener or you’ve never actually listened to one, you should be aware of the fact that podcasts are on the rise! In fact, as of October 2020, there were 34 million podcast episodes out there in the world.
Why A Collaboration Could Be Exactly What Your Brand Needs
From Louis Vuitton and Supreme to Versace and H&M, brand collaborations have produced unprecedented volumes of sales and increased brand awareness for decades. The biggest difference is that now, most of these collaborations are seen on social media, namely, Instagram.
Why You Should Start A Blog For Your Brand
In this day and age, most brands are prioritising social media marketing, and although this is wonderful and it can certainly produce great results, a lot of brands forget about the importance of their website itself. Pretty much every business has a website, and essentially, this is where everyone heads to when they actually purchase the product or service a brand is offering. Even if a brand’s social media marketing is hitting the mark, followers will be directed to their website.