You Don’t Have to Be an Expert to Write A Great Blog Post
Have you ever written a blog post? If so, how many articles do you write regularly? If not, how many of you cannot write regularly?
We hope this will help encourage more of you to write a good blog post and speed up your writing time.
Step 1:
Start with the problem that your target audience is looking for. You can use tools like Google, ahrefs, SEMrush, Ubersuggest, ATP Tools, and the like. These online tools have useful features that generate questions, prepositions, and comparisons, and they tell you what problems and challenges people are having and give you an idea of what to write.
Step 2:
Do keyword research. Go to your favourite keyword tool (or use the tools above). Write a few words on your topic and you will see many suggestions on those topics. If they’re related to each other, they can be all part of one comprehensive blog post.
Step 3:
Analyse your competition. As you type your keywords into the Google search box, you'll see a list of search terms that you might want to rank for. Click search on any of these terms and see the competition below the search results. Do they have long or short blog posts? What are their subtitles? Do their captions contain keywords or answer questions related to the problems they want to help solve? Make a note of the keywords they are ranking for in addition to the focus keywords.
Step 4:
Find statistics that will help you classify your topic in terms of relevance and impact. Use Google! You can either type in the keyword plus 'statistics' or consult Google Scholar as it has just as many data points and statistics.
Step 5:
Create an outline for your content article with multiple headline variations. It's about the headline! For headlines, 8 out of 10 people will read it, but only 2 out of 10 will click-thru the rest. If you're having trouble creating headlines, check out Copyblogger's headline formula to help you write it better.
You also want to check the headings. You want to include some of the keywords that you are targeting. Make it easier for people to skim through your articles, which means your heading should be as compelling as your headline.
Furthermore, cover the extra points and topics you've seen in the top 10 pieces of content that your competition hasn't covered. For example, when there is something new that nobody is writing about.
Here is a rough structure in outlining your content:
Start with the heading. Create your introductory paragraph describing the main headings that you want to cover. These are the main points of the topic in your article.
Include links to the resources of your statistics within your content's text (hyperlinks). This can promote link-back to your blog post.
Write the conclusion that summarises what people should learn.
End your conclusion with a question. This is because more people will leave a comment on your post, which will help increase the engagement within your content and attract more readers.
Tip: Use tools like Jarvis.ai, which can do a lot of work for you. They can help you with the outlining process and write some of your content. It's not perfect and won't write your entire blog post for you, but it can save you around 30 minutes to an hour, depending on how prolific of a blogger you are when it comes to writing your content.
Are you running out of ideas? A creative block perhaps? At some point, you will or may have encountered challenges that are beyond our control.
For help with your content marketing, take a look at content marketing services where we write website, social media and email content for our clients. If you just have questions, send us a message and we'll be happy to provide you with some answers and solutions.
