Why Storytelling Is Essential For Online Presence
Focusing on SEO, Ads, Influencer Deals, Content Creation, and Email Marketing while helpful, is not the essence of digital marketing. A lot of companies have all of these more analytical parts of the marketing niche, but they completely miss delivering authentic and engaging stories to their audiences.
Storytelling has been around since about 700 BC. An integral part of life, and we are still lovers of stories whether we are aware of it or not. Hence, storytelling is an incredibly important part of marketing. 92% of consumers want brands to make ads feel like a story.
But what are the reasons why storytelling is so important to your brand and how can you successfully incorporate storytelling into your digital marketing strategy? In this article, we're going to give you all the answers and make sure you are a storytelling genius in no time to make sure your online presence is as strong as possible.
Why is it important to tell stories?
As mentioned earlier, storytelling is an integral part of our lives, whether we're talking to friends or watching advertisements, storytelling is everywhere. But why is it so important to us and why is it such an integral part of digital marketing?
Strengthening and deepening customer and brand relationships
Storytelling is so important above all because it creates a real connection between the customer and the brand. not only committed but able to feel connected to the brand.
Storytelling shows your customers that your brand is not just a profitable business, but a people-run business. Authenticity demonstrated through storytelling enhances and deepens the relationship the customer (or follower) has with the brand.
To Stand Out From The Crowd
While some brands focus on storytelling, most don't, and this is where you can stand out from the crowd. You break the facade and share a story with the customers/followers and that will make you stand out right away.
In addition, when it comes to storytelling, you stand out from other brands simply by telling stories individually, authentically, and in a special way.
Provides Valuable Content to Your Audience
You can post as many photos as you want with one word for captions or put the most impressive product shots on your website, but without providing valuable content (via storytelling) it most likely won't delight your audience.
Delivering valuable content to your audience is one of the most important things to focus on when starting a business, and storytelling is one of the best ways to do it. So be sure to incorporate this into your marketing strategy.
How to Use Storytelling Successfully for Marketing Your Brand
Every part of your marketing strategy needs to be audience-centered, but knowing your brand's audience is incredibly important when it comes to storytelling. You need to know exactly who your audience is to create content and tell stories in ways that add value to their lives.
Study your audience, see their demographics, see what interests them and what other brands they like. Once you understand your audience, you can tell them stories that they engage with and value.
Prove Authenticity
The most important part of storytelling is authenticity. Don't try to spice up your story by adding false details or lying, make sure you share raw and honest content that proves your brand is real and created by humans, not robots.
When you show authenticity, whether you're telling the story of your branding or sharing the story of something that supports your brand, your audience begins to share a real emotional connection with you, and that builds trust.
Create content that gets noticed
Invest in Quality Content Copy and Creation! While you should never create fake content or add fake details, you should always focus on creating content that is engaging and fun.
You want your audience to never get bored. So make sure your content, be it a copy on your website or a video ad tells an interesting story and is curated to jump off the page.
Use visual and video content to tell stories
Storytelling is not just about the written word, you can use visual content, especially video, to convey stories! Video content is one of the biggest digital marketing trends of 2021, but people don't just want boring and calm video content from their products, they want a story. Think about every perfume advertisement you've ever seen, they tell stories and don't just focus on the product!
Whether you're making a video with your team members, telling your brand story, or creating a video campaign for your latest products, make sure every video you create tells a story.
Bonus tip - add captions or post the transcript to increase accessibility.
Do you have a storyteller?
People want to see the face, or faces, behind your brand. So, have a storyteller! Knowing the personality (or personalities) behind the brand makes it easier for your audience to connect with you and increases trust.
So, show up on your social media, occasionally post a headline written and signed by you, and communicate with customers as yourself not just as your brand.
It's time for your business to tell stories and improve your relationship and engagement with your audience! If you are still unsure how to integrate storytelling into your digital marketing strategy or need help creating a successful digital marketing strategy, contact us!
