Increase foot traffic and in-store sales
"Open now near me" has seen a 400% increase in global search attention compared to the previous year.
People rely on digital more than ever before to make purchasing decisions. However, it is important to note that shoppers use Google not only to find things to buy online but also to find what they need nearby. Businesses with physical locations must provide a more personalised, seamless, and locally optimised experience to customers in order to capture sales.
Stand out with a Google Business Profile.
Before entering a store, customers frequently use Google to research product and business information. Claim your Business Profile for free to ensure you're giving customers important information when they're deciding where to buy, such as your address, pickup and delivery options, and store hours.
Create a Business Profile
On Google Search and Maps, your Business Profile assists customers in finding and connecting with you. This profile contains information such as your company's address, store hours, photos, and more.
Here’s a FREE guide that will walk you through the steps needed in setting up your Google Business Profile.
Increase store visits and sales in-store
Bringing customers to your store can be critical to generating revenue for traditional retailers and small businesses. Google has solutions to help you achieve this goal, whether it's increasing foot traffic to specific stores, emphasizing in-store sales, or promoting specific products that are available for curbside or in-store pickup.
Performance Max for store visits
Bring customers to your stores by promoting your locations on Google Maps, Search, YouTube, and the Google Display Network using Performance Max. Share store openings, special in-store promotions, updated business hours, and specific products that are available in nearby stores to increase foot traffic. Starting this month (June 2022), you'll be able to upgrade your current Local campaigns to Performance Max campaigns.
*Available in Australia, India, Japan, Malaysia, and New Zealand, Singapore, Taiwan.
Local inventory ads
Before entering a store, customers want to know if the products they want are available. Using local inventory ads, highlight products that are available in your nearby stores on Google Search and highlight your fulfillment options such as curbside pickup, pickup today, and pickup later.
*Available in Australia, India, Japan, New Zealand, and Singapore.
Smart Bidding* for store visits or store sales
Measuring the impact of your online ads on in-store visits is critical for meeting your business objectives. Smart Bidding for store visits or Smart Bidding for store sales can help you increase total sales by bidding the right amount to attract the right customers, whether they buy online or in your store.
*Available in Australia, India, Japan, New Zealand, and Singapore.
You don't have time to do digital marketing yourself? We've got you covered! Get in touch with our experts and find out how we can make this work for you.
