Google's 2022 guide on increasing retail sales and attracting new customers.

People are shopping in ways they've never thought before, combining online and in-store purchasing to fit their specific demands. Meeting your consumers where they choose to shop and putting them at the centre of your marketing and customer experience is more crucial than ever. You'll learn how to better interact with customers during these new shopping experiences and increase sales with this guide. To assist you in achieving your business and marketing goals, we've compiled the most relevant tools, product recommendations, and consumer insights. This guide will help you optimise your current marketing mix or create a game plan for the upcoming holiday season.

1. Every day, customers use Google to browse, research, and buy.

Hundreds of millions of people use Google every day to find and shop for the things they care about. Find out how you can meet your clients at every stage of the buying process. Read more

2. Create a strong brand and attract new customers.

It's critical for a brand to exist in places where potential buyers might be browsing. Learn how to raise brand awareness and set yourself apart from the competition among buyers looking for similar products. Read more

3. Increase your in-app and website sales.

Customers are purchasing online and through mobile apps in greater numbers than ever before. Here's how to improve your revenue by creating seamless shopping experiences and reaching new customers throughout the web. Read more

4. Increase foot traffic and sales in-store.

Customers expect a smooth, regionally optimised online experience from businesses with physical locations. Understand how to make your business stand out on Google and generate more traffic to your store to increase sales. Read more

5. Incorporate data into your approach to improve performance.

Brands that use first-party data and insights to power their decision-making do better. Discover the insights, tools, and solutions we've created to assist you in developing your marketing and merchandising strategy. Read more

6. Prepare for the holidays and other seasonal purchasing opportunities.

People are beginning their holiday shopping earlier and for longer periods of time. Utilize the most recent consumer information and product recommendations to help drive sales during this peak shopping season. Read more

If you are still unsure of how to increase retail sales and attract new customers, contact us and our team of experts can help you take your business to the next level.