Utilise data to guide your plan and increase your earnings in 2022.
Brands utilising first-party data for critical marketing tasks saw up to a 2.9X gain in revenue and a 1.5X improvement in cost savings.
The modern customer journey is complex, nonlinear, and always changing. People undertake product research on a range of devices, and marketers are searching for methods to create experiences that satisfy the increased expectations of consumers.
For many marketers, the solution rests on getting a better understanding of how to design their advertisements and products to fulfil these needs. By leveraging first-party data, marketers are able to produce more high-quality leads through value-based bidding and cultivate customer loyalty among the right consumers.
Google Ads provides useful insights for your campaigns.
If you're running ad campaigns, you have access to a variety of options directly within Google Ads that can help you achieve better results, from improving existing ads based on best practices to gaining business- and segment-specific audience data.
Review your optimisation score
On the Recommendations page, the optimisation score indicates how effectively your account is optimised for performance. It assists you in prioritising which recommendations to implement for optimal results. Scores range from 0% to 100%, offering you a clear route to achieve 100% by implementing the advice specific to your Google Ads account.
Recommendations in Google Ads
Utilising this advice, efficiently optimise your efforts and achieve your marketing goals. Recommendations is your source for customised, real-time information from Google Ads that will assist you in optimising your campaigns. In fact, advertisers who utilised tips to improve their account-level optimisation score by 10 points experienced a 14 percent increase in conversions on average.
Insights page in Google Ads
Real-time attention to consumer demand is essential. Utilise the Insights page to stay current of developing search trends relevant to your organisation, allowing you to better grasp your customers.
Merchant Center's insights will guide your product and price strategy.
Google has embedded many solutions and insight-driven reports straight into Merchant Center to help you better design your retail strategies, whether you're wanting to adjust your product mix based on what's popular on Google or to better understand how your products and prices compare to your competitors'.
Best sellers report
Using the best sellers report, you may gain insight into customer demand for brands and goods. This report displays the most popular brands and goods used in Shopping advertisements and free listings, as well as whether or not your product feed contains them.
Price competitiveness report
Utilise the price competitiveness report for help when bidding on advertisements and pricing your products. This analysis demonstrates how other shops are pricing the identical products that you sell and can help you determine the price point at which other retailers are able to get clicks.
Competitive Visibility report
The Competitive Visibility report enables you to understand your competitive landscape across free listings and Shopping advertisements at the product-category level. You can then modify your campaign budget, product inventory, or pricing in order to increase your brand's visibility and capture additional demand.
