Retail Marketing Guide for 2022: Increase Online and In-App Sales
90% of APAC customers expect shops to sell their items online, and even those who buy offline still conduct research through at least one digital channel.
Customers today live and shop in a world without channels, making an omnichannel strategy more crucial than ever. Customers expect to be able to shop anywhere they choose, whether that's on your website, in your app, or within an ad experience. To increase your sales, you must make your products available in as many areas as possible.
Make online shopping as easy as possible.
Because your website and app serve is your digital storefront, it's critical to provide a quick, seamless, and personalised experience for your visitors. In reality, more people than ever are turning to mobile to meet their demands, and apps are quickly becoming an integral component of the purchasing process.
Increasing the site's speed
Improved site speed lowers bounce rates and improves business outcomes. After optimising their homepage and reducing loading time by three times, a majority of our clients saw more than 20% improvement in conversion rates. Use Test My Site to improve the speed of your website using developer-friendly advice.
Deep linking and app campaigns
With App marketing, you may reach out to mobile customers and encourage them to make a purchase or take another action, such as downloading your app. Use app deep links to give your app users a better mobile experience by directing them straight to the correct app page from your ads, making it easier for them to accomplish their desired action.
Display product information and special offers across Google.
It's critical to promote your products in as many areas as possible in order to increase sales. You can now do this for free on Google under the Shopping tab, and your product will be seamlessly integrated into your ad experience.
Free listing of your products
Google made it easier for you to have your products discovered for free in the Shopping tab. List your products on Merchant Center or directly through your e-commerce platforms, such as Shopify, WooCommerce, and BigCommerce for free visibility.
Use product feeds in your advertisements.
You may now integrate an interactive product stream straight within the ad unit to convert viewers into shoppers if you're utilising video. Consider the product stream as a means to turn your ad into a digital storefront, allowing for a smooth transition from awareness to action.
Annotating your classified advertisements and free listings
Shoppers are always looking for good offers and want all pertinent information up front. Add information about promotions, offers, and curbside pickup options straight to your product listing to boost click-through rates and conversions.
Engage new clients on the internet.
Everyday, customers shop on Google's various platforms, including Search, Discover, YouTube, Maps, and the Shopping tab. It's critical to understand which ad campaigns are ideal for you and can help you target the correct person and convert them into a loyal customer in order to increase your online sales.
Performance Max campaigns
Customers are engaging across an ever-growing number of channels as new ways to discover, investigate, and purchase are introduced. By building a single, easy-to-manage campaign, you can promote your products or services across all of Google's advertising channels and inventory. Smart Shopping and Local campaigns will be upgraded to Performance Max campaigns automatically starting in July.
Video action campaigns
A video action campaign is a simple and affordable strategy to increase conversions both on and off YouTube. With a clear call-to-action button, this campaign lets you generate engagement with your video ads by scaling them across the YouTube Home feed, watch pages, linked TV, and more.
Need help with engaging new customers on the web? Get in touch with our experts and find out how we can make this work for you.
