Every day, customers use Google to browse, research, and buy.
Every day, more than a billion people use Google to shop
The path to purchase has shifted in recent years, with shoppers mixing online and in-store shopping experiences to fit their evolving needs. When it comes to communicating with current and new clients, knowing when and where to show up is crucial.
Hundreds of millions of people use Google every day to find and shop for the things they care about. Find out how you can meet your clients at every stage of the buying process.
Reach out to customers as they browse the web.
People use the internet to learn about new ideas and stay up to date on topics that interest them. Shoppers discover new brands and goods that are relevant to them while they search Google and YouTube.
When consumers go online, they obtain inspiration for purchasing, according to 48% of consumers in surveyed nations around the world.
To discover new brands and products that are relevant to them, shoppers:
Look for ideas on YouTube. Watching videos can help you get ideas. When shopping or browsing on YouTube, 87% of individuals in the United States believe they are getting the highest-quality information about products.
Look through Google Images. Every month, Google Images receives hundreds of millions of shopping queries.
Check Discover. This is a great place to go to learn about new things. Consumers in surveyed countries throughout the world report they obtain buy ideas when they are online 48% of the time.
Customers should be able to interact with you as they are doing their research.
Shoppers are always looking for the best product to satisfy their requirements. They gather information from reputable sources before making a purchase in order to compare items and narrow down their options.
They use Google to determine which product is the best in its category, compare pricing, and read the most recent reviews.
According to 89% of respondents, YouTube creators provide the most accurate information about items and businesses.
Shoppers use the following methods to gather information, compare products, and narrow down their options:
Use Google Search to find information and articles. Use Google Search to find information and articles. Over 40% of shoppers in the nations polled use Google to research a purchase they want to make in-store or online.
Check out YouTube for product reviews and comparisons. YouTube is where they go to read reviews and compare things they're interested in. 89% of customers polled in the United States believe YouTube producers provide them with the most accurate information about items and businesses.
Convert clients who want to buy into buyers.
When it comes to making a purchase, shoppers want brands that can give a seamless experience regardless of where they prefer to browse. They want to be able to buy a product as quickly as they find it online or see what is available at a local store.
Consumers in the examined countries said they are doing more research online before buying to prevent stock, inventory, and delivery issues.
To buy things online and see what retailers have in stock, buyers should:
Look through Maps to find what local stores are available in the region. Google Maps searches for "shopping near me" have increased by more than 100% year over year globally.
Check Google Maps' Business Profiles to discover if a nearby store is open and has a product for pickup. 31% of shoppers in the nations polled indicate they are doing more research online before buying to prevent stock, inventory, and delivery issues.
Look for products in the Shopping tab. In this, you may look for products and compare prices. Almost half of the consumers in the examined nations (49%) anticipate being able to shop online from any store.
Every day, hundreds of millions of people use Google to locate and shop for the things that matter to them. Speak to us and learn how to meet your customers at every level of the purchasing process.
