Whether you’re an avid podcast listener or you’ve never actually listened to one, you should be aware of the fact that podcasts are on the rise! In fact, as of October 2020, there were 34 million podcast episodes out there in the world.

You might have the world’s best marketing strategy, the most impressive website design, and a strong community that surrounds your brand, but you still might be not making the sales that you would expect if you don’t have a mobile-friendly website.

From Louis Vuitton and Supreme to Versace and H&M, brand collaborations have produced unprecedented volumes of sales and increased brand awareness for decades. The biggest difference is that now, most of these collaborations are seen on social media, namely, Instagram.

In this day and age, most brands are prioritising social media marketing, and although this is wonderful and it can certainly produce great results, a lot of brands forget about the importance of their website itself. Pretty much every business has a website, and essentially, this is where everyone heads to when they actually purchase the product or service a brand is offering. Even if a brand’s social media marketing is hitting the mark, followers will be directed to their website.