[ About ]■
We partner with business owners and leadership teams who are serious about growth. Helping you see your business differently, uncover new opportunities, and make confident, well-informed decisions that deliver lasting results.
[ HISTORY ]Digital Habitus was founded on the belief that effective marketing is not built on fleeting trends, it’s built on solid foundations, clear strategy and genuine partnerships.
With over fourteen years of experience working with more than 150 Australian brands in retail, lifestyle, and professional services, we observed a recurring challenge: businesses were active online, yet lacked the structure and direction to scale intentionally. That insight led to the creation of Digital Habitus - to help brands move from reactive marketing to strategic growth, and from scattered activity to purposeful digital maturity.
With a background spanning digital marketing, creative production and agency leadership (including founding the creative marketing agency VUE Studio in 2018), I now work directly with clients as an extension of your team, offering strategic clarity, creative direction and practical oversight across all digital channels.
Collaboration lies at the heart of our approach. By partnering with leading agencies, designers and media specialists, we assemble a tailored support network around each client, ensuring you access best-in-class expertise every step of the way.
Our Services
Our core services span strategy, storytelling, web performance, and ongoing consultancy built to refine how your business thinks, communicates, and converts online. Whether you need a roadmap, a stronger narrative, or someone to help steer your digital direction, we provide the framework and foresight to turn momentum into measurable growth.
Digital Strategy Development
We work with you to create a roadmap tailored to your goals, audience, and industry. We review existing efforts, identify opportunities, and design an actionable plan to enhance performance across all channels.
Includes:
Digital and eCommerce reviews
Competitor and market analysis
Channel planning and performance forecasting
Strategy documentation and roll-out support
Content and Brand Positioning
Your brand voice should reflect who you are and connect directly with your audience. We help define your brand tone, develop core messaging, and align content across every touchpoint to ensure consistency and clarity.
Includes:
Brand tone and messaging frameworks
Website and campaign copywriting
Content strategy planning
Visual direction and creative alignment
Website Experience and Conversion
Your website is the centre of your digital ecosystem. We assess performance, user experience, and conversion pathways, then recommend or oversee the updates needed to improve engagement and revenue outcomes.
Includes:
UX and UI audits
Conversion rate optimisation (CRO)
On-site SEO and content enhancements
Wireframe or layout recommendations
Performance and Growth Consulting
For our ongoing clients, we act as an external marketing lead, ensuring every digital decision remains aligned with business objectives, team capacity, and market conditions.
Includes:
Monthly or quarterly consulting retainers
Channel performance reporting
Marketing team and vendor alignment
Budget and ROI tracking
Our Process
We remove the confusion that often surrounds marketing by giving you a straightforward path to follow, grounded in practical guidance rather than unnecessary complexity. Our role is to help you understand what is happening in your business, why certain patterns appear, and how to make decisions that lead to growth.
[ Step 1 ]Free Discovery Call
Every engagement begins with a conversation. We take the time to understand your goals, challenges, customer behaviour and the way you currently approach your marketing.
[ Step 2 ]Review Your Current Activity
We conduct a review of what you are doing now, highlighting what is working, what is holding you back and where effort is being misplaced. The aim is clarity, helping you cut through noise and focus on what matters.
[ Step 3 ]Provide Clear Direction
From there, we turn insight into direction. You receive practical, plain-English advice on what to prioritise, what to pause and where the greatest opportunities sit. This becomes the strategic foundation for every decision that follows.
[ Step 4 ]Create an Action Roadmap
Together, we outline a simple, structured plan that breaks your marketing into manageable steps. This roadmap removes the guesswork and gives you a clear path forward, designed around your capability and resources.
[ Step 5 ]Ongoing Guidance & Support
As you work through the roadmap, we stay involved to offer continued guidance, answer questions, interpret data and refine your direction. You are supported at every stage, ensuring your marketing choices stay intentional, consistent and commercially sound.
Which Service Is Right For You?
Marketing Consultancy
Our consultancy services are designed for businesses that want more than surface-level marketing activity. If you feel your brand is doing “things” but lacks a unifying strategy, clear direction or a structure that ties every channel back to commercial outcomes, this is where we step in. We provide you with tailored strategic oversight, grounded in data, psychology and practical industry experience. We look closely at your business, your audience and your goals, then build the frameworks, systems and roadmaps required to support sustainable growth. You’re not buying generic advice, you’re partnering with a specialist who understands how to turn scattered marketing into a coherent, repeatable engine.
Outcomes:
A coherent, scalable marketing system aligned with commercial objectives.
Clear brand positioning, structured growth plan and measurable frameworks.
Strategic guidance with executional oversight (rather than simply handing over the plan).
External accountability and a partner-adviser relationship.
Coaching Program
Our one-to-one coaching programmes are created for small businesses and solo operators who want to build their own capability. Instead of outsourcing strategic thinking, you learn the behavioural principles, psychological triggers and practical marketing disciplines that make your marketing more effective. Our coaching programs are structured but supportive, walking you through the fundamentals of how people make decisions, what really drives conversions, and how to apply this knowledge across your channels. You gain the skills and confidence to manage your marketing with greater independence, backed by a clear, behaviour-led methodology.
Outcomes:
Improved marketing literacy: you’ll understand why marketing works (and when it doesn’t).
Behavioural change: better discipline in decision-making, prioritisation, campaign planning and budget allocation.
Confidence to in-house or self-manage key marketing functions.
A clearer mindset and foundation to move into more advanced marketing optimisation.
Lead Consultant
■
Tom Box
With over fifteen years of experience spanning marketing strategy, digital performance, design, and creative direction, Tom brings a rare balance of analytical insight and creative vision to every project he leads. Having worked with more than 150 businesses over the years, from local names like Few and Far, Urban Rituelle, and Briars Inn to national brands such as Camilla, Aje, Merivale, The Upside, the Sydney Royal Easter Show, and the Sydney Boat Show, his approach combines a deep understanding of data with an instinct for storytelling that connects with audiences on a human level.
A graduate of the Whitehouse Institute of Design, Tom’s design-led mindset ensures that every campaign captures both the aesthetic and strategic essence of the brand. His career has included leadership roles across agencies and business ownership, where he has built, scaled, and merged creative firms such as VUE Studio. His ability to interpret data from platforms like Google Analytics and transform it into an actionable marketing strategy has earned him a reputation for delivering measurable growth while maintaining creative integrity.
Beyond consulting, Tom actively applies his strategies in the real world. As the co-founder of Seed + Stow and Soil and Bone, he has grown Australian-made brands from concept to market, overseeing everything from brand positioning and product development to performance marketing and e-commerce operations. Earlier in his career, he also co-founded Bubble Soccer Australia, one of the country’s original social-sport ventures. These ventures give Tom firsthand insight into the realities faced by business owners and leaders, ensuring his guidance is grounded, practical, and proven through experience.
At his core, Tom is both a strategist and a creator, equally comfortable analysing the data behind performance metrics as he is shaping a brand’s visual identity. His work is defined by curiosity, clarity, and a genuine commitment to helping businesses grow with purpose and confidence.
