[ About ]

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We exist to support business owners and leaders who are passionate about what they’ve built but need help taking it to the next stage of growth. We’re here to help them see their business from a new perspective, uncover new opportunities, and make confident, well-informed decisions that lead to lasting growth.

[ HISTORY ]

Digital Habitus was founded on the belief that great marketing isn’t built on trends.

It’s built on strong foundations, clear strategy, and meaningful partnerships.

After working with more than 150 Australian brands across retail, lifestyle, and professional sectors, I saw a common challenge: many businesses were active online, but few had the structure or clarity to truly grow with intent. Digital Habitus was created to change that, to help brands move from reaction to strategy, and from scattered activity to sustainable digital maturity.

My background spans over a decade in digital marketing, having worked with leading Australian agencies before founding my own creative marketing agency, VUE Studio, in 2018. Through VUE, I collaborated with businesses of every scale, from emerging startups to established national brands, helping them refine their online presence, strengthen customer engagement, and deliver measurable results.

Digital Habitus is the evolution of that experience: a consultancy built to guide businesses through the next stage of their growth. I work directly with clients as an extension of their team, a direct point of contact providing strategic clarity, creative direction, and practical oversight across all digital channels.

Collaboration sits at the heart of what we do. By partnering with industry-leading agencies, designers, and media specialists, we create a tailored support network around each client, ensuring access to best-in-class expertise at every stage of their journey.

Our Services

#1 Digital Strategy Development

A comprehensive roadmap built around your goals, audience, and industry. We review existing efforts, uncover opportunities, and design an actionable plan to improve performance across all channels from your website and paid media to organic and content marketing.

Includes:

  • Digital and eCommerce reviews

  • Competitor and market analysis

  • Channel planning and performance forecasting

  • Strategy documentation and roll-out support

#3 Website Experience and Conversion

Your website is the centre of your digital ecosystem. We assess performance, user experience, and conversion pathways, then recommend or oversee the updates needed to improve engagement and revenue outcomes.

Includes:

  • UX and UI audits

  • Conversion rate optimisation (CRO)

  • On-site SEO and content enhancements

  • Wireframe or layout recommendations

#2 Content and Brand Positioning

Your brand voice should reflect who you are and connect directly with your audience. We help define your brand tone, develop core messaging, and align content across every touchpoint to ensure consistency and clarity.

Includes:

  • Brand tone and messaging frameworks

  • Website and campaign copywriting

  • Content strategy planning

  • Visual direction and creative alignment

#4 Performance and Growth Consulting

For our ongoing clients, we act as an external marketing lead, ensuring every digital decision remains aligned with business objectives, team capacity, and market conditions.

Includes:

  • Monthly or quarterly consulting retainers

  • Channel performance reporting

  • Marketing team and vendor alignment

  • Budget and ROI tracking