The Guesswork to Growth Podcast is for founders and marketing leaders who are ready to move beyond intuition and into structured growth. Each episode features candid conversations with business owners, creative leads, and marketers who have navigated real turning points – the kind that shift a business from doing to scaling. We unpack what changed, how it changed, and what it meant for growth, giving you lessons you can apply this quarter rather than ideas to file away.

Expect interviews covering brands that unlocked retail, product businesses growing beyond ads, the role of measurement in decision-making, creative teams stepping into strategy, and the messy middle of scaling without losing what made the brand special. We are speaking with founders across retail, lifestyle, hospitality, design, and professional services, as well as marketing leads and creative partners who have lived the transition firsthand.

If you enjoyed listening to our conversations, have feedback, or know a founder, creative or business owner who would be a great guest on the podcast, please get in touch ⁠⁠podcast@digitalhabitus.com.au⁠⁠.

We’re always looking to share more local stories, journeys and perspectives and welcome recommendations or interview enquiries.