It doesn’t matter if you’re a personal trainer, the founder of a supplement company, or if you run a gym, the health and fitness industry is incredibly competitive. If you’re in this industry, you need to use every possible avenue to promote your business, engage customers, and stand out.

Ecommerce stores are everywhere. It feels as if 1 out of 5 people is running their own e-commerce business. There is no doubt that e-commerce businesses has boomed as of lately. People are spending more than half of their day, scrolling on Instagram, constantly being fed with new products and brands.

While we generally talk about creating an initial strategy, it's important to note that setting one up and then leaving it to boil isn't the right way to go. It needs constant maintenance, focus and on-going adjustments based on performance and outcomes.