Should Your Business Start A Podcast.

Whether you’re an avid podcast listener or you’ve never actually listened to one, you should be aware of the fact that podcasts are on the rise! In fact, as of October 2020, there were 34 million podcast episodes out there in the world.

Although you might think podcasts are just for popping on in your car to give you a laugh on the way to work or to switch on whilst you’re chilling out in the evening, podcasts can be extremely engaging and educational. So, it’s no surprise that more and more businesses are starting to do podcasts.

Podcasts are another way to engage with potential customers and grow your brand’s community, allowing you to not only show the personality behind your brand but also connect with people on a much deeper level.

Increases Reach

Just like social media accounts with a good marketing strategy and websites with powerful SEO, engaging podcasts increase discoverability and reach.

With such a vast amount of people listening to podcasts, you’re opening the brand up to be heard by all of these people that might have otherwise missed your ad or campaign demographic on other platforms.

Increases Traffic On Your Website

Due to the fact that doing a podcast increases your reach, your website traffic is obviously going to increase. The people that are listening to your podcast will not only want to head to your website and see what your brand is about, but they will most likely follow you on social media channels too.

Top tip: make sure that you’re using SEO on your podcast profile and on the description of podcast episodes.

Adds Personality To Your Brand

Personality is becoming more important than ever when it comes to digital marketing, with people wanting to see the unique character that your brand has.

Podcasting is a great way to show the personality of your brand and increase likability with both potential supporters of your brand and people that are already customers.

The Possibility of Q&As 

A really popular feature on a lot of podcasts is the Q&As. Q&A’s (question and answers) allow listeners to ask you anything, and you get to respond to them vocally. Doing Q&As also make your podcast and your brand look popular and sought after, engaging more listeners further.

Podcast host platform Anchor even lets listeners voice note a question over to you, creating a really personal connection and increase likeability.

Lets You Show The Brains Behind Your Brand

Podcasts are the perfect way to show potential customers and people within your community how well you know your market. Doing a podcast allows you to show and share just how knowledgeable you are on certain topics (with relation to your brand), and once people know that you really know what you’re doing, they will start to trust in the brand more.

Having people trust in your brand is essential because once they trust you, they will buy into what you’re selling, therefore turning potential customers into real paying customers.

Guest Speakers Increase Discoverability and Engagement

Having guest speakers on your podcast is a win-win situation for all involved. If you invite someone to join you on a podcast episode, you’re not only going to be engaging with your community and excite them with the idea of a new guest, but you’re going to make an impression on the community of the person you’re interviewing. 

Your guest speaker will share the details of your podcast with their community, increasing your discoverability and reach to people that you might not have even thought about targeting in ad campaigns.

Now that you know all of the benefits to start a podcast, what are you waiting for? Happy Podcasting.