[ONLINE Coaching]Data-Driven Marketing
[ OVERVIEW ]The Data-Driven Marketing program is our premium, hands-on partnership for businesses serious about growth. Over a structured three-month engagement, we’ll audit your entire marketing ecosystem from analytics setup and tracking accuracy to channel performance and customer behaviour. Using advanced insights from GA4 and other data sources, we’ll build a dynamic marketing strategy that evolves with your business, helping you measure, adapt, and optimise at every turn.
You’ll receive a fully customised analytics and attribution blueprint, bespoke dashboards, and a detailed 12-month marketing plan complete with testing frameworks and performance forecasts. Combined with ongoing support and review sessions, this program embeds a data-driven culture into your organisation, empowering you to make confident, evidence-based decisions long after our sessions conclude.
What’s included:
Pre-work: We will complete a full audit of analytics (GA4, Google Tag Manager, other tracking), marketing channels (paid, organic, email, etc), and business-goal mapping.
Live sessions: Kick-off session (2 hours) to align goals, data sources, and stakeholders. Plus, four 90-minute coaching/strategy sessions over 4 months (one each month) to review data, refine strategy, optimise channels, and address emerging issues.
Support: Weekly email check-in for the first 6 weeks; then bi-weekly for the remainder of 3 months. Access to a private Slack (or equivalent) channel for real-time questions/feedback. One 30-minute “wrap-up & next steps” call at the end of 3 months, with optional extension.
Deliverables:
A “Comprehensive Analytics & Attribution Blueprint”: how data flows from channels → analytics → dashboards → business insight.
Custom dashboards built for you showing key metrics, trends, anomalies, with alerts and interpretation guidance.
A “12-month Marketing Strategy & Optimisation Plan” with monthly review points, testing roadmap, channel-investment plan, risk/contingency plan.
A resource pack: templates for reporting, checklists for channel reviews, playbook for optimisation.
Plan Details
Duration
A Kick-off Session plus, 4x 90-Minutes Sessions
Price
from $2,500 ex.GST
Data-Driven Marketing Program
Name
Questions
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The Data-Driven Marketing program is a full partnership rather than a short engagement. It’s designed for brands wanting to build long-term, data-driven strategies with ongoing guidance, custom dashboards, and quarterly optimisation planning.
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Typically, the program spans 12 weeks, with four structured strategy sessions and continuous email or Slack support in between. You’ll also have a final wrap-up session at the end to consolidate your outcomes.
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This is suited to growing brands, marketing teams, or agencies looking to scale through stronger data interpretation, channel alignment, and performance measurement from e-commerce to service-based industries.
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We will need access to your Google Analytics (GA4), Google Ads (if applicable), and any relevant marketing dashboards. A pre-onboarding form will also help define your key business objectives and ensure we’re focused on the right metrics from day one.
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Yes, you can continue with quarterly review sessions or a retainer-based arrangement for ongoing optimisation and dashboard updates. This ensures your strategy continues to evolve as your business grows.
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Lead Consultant
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Tom Box
With over fifteen years of experience spanning marketing strategy, digital performance, design, and creative direction, Tom brings a rare balance of analytical insight and creative vision to every project he leads. Having worked with more than 150 businesses over the years from local businesses like Few and Far, Urban Rituelle, and Briars Inn to national names such as Camilla, Aje, Merivale, The Upside, the Sydney Royal Easter Show, and the Sydney Boat Show, Tom’s approach combines a deep understanding of data with an instinct for storytelling that connects with audiences on a human level.
A graduate of the Whitehouse Institute of Design, Tom’s design-led mindset ensures that every campaign captures both the aesthetic and strategic essence of the brand. His career includes leadership roles across agencies and business ownership, where he has built, scaled, and merged creative firms such as VUE Studio. Tom’s ability to interpret data from tools like Google Analytics and transform it into an actionable marketing strategy has earned him a reputation for driving measurable results while maintaining creative integrity.
At his core, Tom is both a strategist and a creator, equally comfortable in the detail of performance metrics as he is in shaping a brand’s visual identity.
