Tips To Launch an Effective Digital Marketing Campaign

In the competitive world of digital marketing, you need to be sure that you have a digital marketing campaign that grows your audience and converts your ads into actual sales.

It's no longer enough to post a few times about your new products on Instagram or use your mailing list to let your audience know about your new business (to be honest, we're not even sure it’s ever been enough! ).

Of course, you need to know exactly how to create a successful branding campaign, and that's exactly what we're going to show you in this article. Get ready to learn the top 8 tips for creating an effective digital marketing campaign!

#1 Get To Know Your Target Audience

The first thing you need to do is get to know your target audience. If you have no idea who your target audience is, then you won't know how to choose a digital marketing strategy that will appeal to them.

Whether you look at the data on your social media (Instagram Insights is incredibly useful), or you look at your competitor’s audience (we will talk about competitor analysis in the next tip), you need to use data to understand the demographic of your audience and their behaviours.

Once you know who your audience is, you can better understand how to target them, by using specific communication styles, connecting in a way that your audience wants, and fine-tuning your message to fit their lifestyles.

#2 Do A Competitor Analysis

Creating a competitor analysis is incredibly important because it allows you to see which strategies are working for them and which don't, and allows you to see and analyze their target audience.

You can do a thorough competitor analysis by looking at which companies produce similar products or services to yours, checking their websites and social media accounts, and focusing specifically on their ads and engagement rates.

See which social media posts and ads are performing well, driving engagement with customers and followers, and see which are not. Then learn from them.

#3 Create High-Quality Content

Once you know exactly who your audience is, it’s time to create your content! Now that so many people know all about SEO, conversation rates, data, paid advertisements, etc, high-quality content often gets pushed into the background. However, it’s one of the most important parts of a successful digital marketing campaign, and you certainly need to focus on it.

High-quality content, including copy and visual content, is essential if you’re going to attract the right audience and engage potential customers.

So, make sure you create and use high-quality, aesthetically pleasing visual content (including video!), and write engaging, captivating copy (add calls to action in your content to get your customers to proactively take action).

#4 Diversify Your Traffic Sources

You cannot trust that people will organically visit your website while they are spending time online. You need to actively drive traffic to your website using different sources.

The most important and useful sources that you can use to drive traffic to your website are social media platforms like Instagram, Facebook and YouTube. However, using email lists, related forums, and press releases can also be incredibly helpful.

#5 Focus On Your SEO

SEO (search engine optimization) is one of the most important parts of any effective digital marketing campaign. SEO increases a website's ranking on the search engine, which improves visibility and increases the amount of organic traffic reaching your website.

Brush up on your SEO skills regularly as the search algorithm is constantly changing, or hire a professional SEO specialist, agency, or tool to help with all the mundane tasks for you. Regardless of how you approach SEO, you should optimize your website pages for both desktop and mobile devices, your social media, and of course your ads.

#6 Advertise, Advertise, and Advertise

Of course, if you are trying to make sales, you have to advertise. However, many brands forego advertising altogether and instead think that they will generate sales and increase their brand reach by simply posting to Instagram a few times a week or emailing existing customers every now and then (this can be for a very, very small number of brands but don't follow in their footsteps!).

Whether you are running ads on Instagram, using Pinterest ads, or using pay-per-click ads on Google, you need to actively promote your product/service. Just remember to specifically target your ads to your ideal audience and monitor your ad conversion to see how things are going.

#7 Monitor Your Ad Conversion and Adjust If Necessary

Whether you're using social media to advertise or serving Google Ads, you can find data that shows how your ads are showing. There's a reason these services are showing you this information and you need to use them!

When running ads, it's important to check your ad conversion rate and see how many people are taking the expected action (e.g. when someone clicks on your website from a search/display campaign.

Looking at your ad conversion rate, and analytics of your ads, you can see what’s working, what’s not, and adjust the ad if necessary.

#8 Keep Your Visitors Engaged

Not only is it enough to attract your visitors to your website, but you also need to keep them engaged in order to make your sale! So make sure your website loads fast, is easy to use, has calls-to-action, builds your email list, and drives your sales.

If you don’t make the sale the first time with a customer, use your website data and analytics to identify abandoned carts and lost sales. Improve your offer and modify your site to make the sales process easier, and follow up on the people who abandon their carts.

Now that you know the 8 top tips that will make a digital marketing campaign effective, it's time to get started! If you are still unsure how to run a successful digital marketing campaign, contact us and our team of experts can help you take your business to the next level.