Whether you use Instagram to promote your brand, show off your freelance career or you’re an influencer, using Instagram Insights is a vital tool when it comes to your account engagement and growth. You might be posting frequently, trying to engage with followers, and attempting to grow your community, but if you don’t know the analytics of your account currently, you’re not going to have much luck.

Most business marketing strategies will definitely have a lot of focus dedicated to social media, which is wonderful. However, if your social media strategy is limited to Instagram, Facebook, and Twitter, you’re missing out on reaching users on one of the biggest social media platforms out there - Pinterest.

Often, it feels like the Instagram algorithm is relentlessly defeating your attempts to increase your account’s engagement and build a real community of brand supporters and customers. Not only that, but the algorithm isn’t the only thing you’re competing with. With Instagram reaching over 1 billion active accounts in 2018, you might feel like your account is always getting pushed into the background, with your products or services going with it.

Over the last 6 months, Tik-Tok has gained unprecedented traction - new influencers have emerged, brands have created real connections with customers, large communities have been created, and Instagram clearly isn’t happy about it. So, in August, Instagram decided to create a new video feature, allowing users to create and share short clips of content whilst staying on the app.

People who use social media as a significant part of their marketing strategy usually see some measurable results. But the key to successful social media marketing is to not treat it like an extra tool but to treat it with the same care, respect, and attention you do with all of your marketing efforts.

Instagram finally launched the ability to tag products within your business account's feed and allow users to click through to a dedicated product page. This was a feature that most, if not all e-commerce managers and digital marketers were waiting for.