It doesn’t matter if you’re a personal trainer, the founder of a supplement company, or if you run a gym, the health and fitness industry is incredibly competitive. If you’re in this industry, you need to use every possible avenue to promote your business, engage customers, and stand out.

Have you ever wanted to say more on Instagram but not the space to do so? Perhaps you want to share your brand’s blog content on Instagram in long-form, or maybe you want to share some of your expert knowledge in the hopes of drumming up some more clients?

When it comes to devising a marketing strategy, you’ll definitely think about your website, social media, different types of paid advertising, your demographic, and your brand image. However, there might be one really important thing that you’re forgetting about, and that is colour theory

With over 750 million people using LinkedIn worldwide, a strong, comprehensive marketing strategy isn’t complete without incorporating a social media channel like this (if required). Although there’s a stereotypical view that LinkedIn is only used by freelancers trying to find new clients, or companies searching for their newest employees, LinkedIn is a powerful platform that can provide your business with endless benefits, as long as you know how to use it properly.

At the beginning of 2020, there were over 1.74 billion websites on the internet, and this number is only growing exponentially. So, if you’re a business owner, you need to know what SEO is and why it makes such a difference to your business’s discoverability and reach. 

Whether you’re an avid podcast listener or you’ve never actually listened to one, you should be aware of the fact that podcasts are on the rise! In fact, as of October 2020, there were 34 million podcast episodes out there in the world.