You might have the world’s best marketing strategy, the most impressive website design, and a strong community that surrounds your brand, but you still might be not making the sales that you would expect if you don’t have a mobile-friendly website.

Every business, regardless of the kind of business, should have a digital marketing strategy. A digital marketing strategy aims to increase the discoverability of a brand, boost engagement with potential customers, turn followers and brand supporters into real customers, and reach digital goals.

Although posting at the perfect time, creating Reels and stories, producing original, aesthetically pleasing content, and replying to comments to create a strong community should all be things that you’re consistently doing to boost your reach and increase your follower count on Instagram, one of the easiest ways to do this is often overlooked.

If you’re thinking about starting an online shop or you’re already running one, you need to make sure that you’re choosing the right platform to host your site. With so many content management platforms out there, it can be incredibly difficult to choose one that will actually suit you and make running your online business easy and simple.

We all know just how powerful social media can be for brands, but how much do you really know about the ins and outs of Instagram for marketing your business? Are you posting frequently but never gaining new followers? Perhaps you’re making sure you always like followers’ posts back and reply to their comments but you’re not making any more sales?

Although most brands are always trying to grow their Instagram following because they’ve been told over and over again that that’s what will increase their engagement and get them more sales, there’s something else that they should be much more focused on, and it’s much easier to master!

From Louis Vuitton and Supreme to Versace and H&M, brand collaborations have produced unprecedented volumes of sales and increased brand awareness for decades. The biggest difference is that now, most of these collaborations are seen on social media, namely, Instagram.

Whether you use Instagram to promote your brand, show off your freelance career or you’re an influencer, using Instagram Insights is a vital tool when it comes to your account engagement and growth. You might be posting frequently, trying to engage with followers, and attempting to grow your community, but if you don’t know the analytics of your account currently, you’re not going to have much luck.

Most business marketing strategies will definitely have a lot of focus dedicated to social media, which is wonderful. However, if your social media strategy is limited to Instagram, Facebook, and Twitter, you’re missing out on reaching users on one of the biggest social media platforms out there - Pinterest.

Often, it feels like the Instagram algorithm is relentlessly defeating your attempts to increase your account’s engagement and build a real community of brand supporters and customers. Not only that, but the algorithm isn’t the only thing you’re competing with. With Instagram reaching over 1 billion active accounts in 2018, you might feel like your account is always getting pushed into the background, with your products or services going with it.

SEO is an increasingly popular subject that doesn’t seem to be going anywhere. In fact, with 4.4 million blog posts being posted every day in 2019, having an understanding of SEO is more important than ever before. It doesn’t matter if you’re a blogger, an existing brand owner, or a budding entrepreneur, you need to know about SEO to make sure that whatever you’re producing, or planning to produce, actually gets seen.

In this day and age, most brands are prioritising social media marketing, and although this is wonderful and it can certainly produce great results, a lot of brands forget about the importance of their website itself. Pretty much every business has a website, and essentially, this is where everyone heads to when they actually purchase the product or service a brand is offering. Even if a brand’s social media marketing is hitting the mark, followers will be directed to their website.